Lead Worthy Creative SMM Strategy for EarthwareStudios
Highlights: Increased social media followers and engagement rate, strategic content creation, and visually perfect feed.
Project Brief
EarthwareStudios offers unique, original handmade pottery – both utilitarian and sculptural. EarthwareStudios promotes traditional crafts, supports local artists, and provides pottery training and workshops as well. Their designs celebrate nature, drawing inspiration from natural forms for both beauty and functionality. They wanted to expand their business and reach a broader audience. To achieve this, they hired us to manage their social media and drive more sales.
Challenges
- Creating engaging content that highlights the artistry and craftsmanship behind the pottery.
- Building a strong social media presence to showcase EarthwareStudios’ diverse pottery collections.
- Increasing interaction and engagement with posts to attract potential customers.
- Emphasizing the brand’s mission of supporting artistic families to connect with socially-conscious consumers.
Solution
- Audience Research: Analyzed the target audience’s interests and preferences to create content that resonates with them.
- Content Strategy: Developed a content calendar featuring posts about pottery collections, behind-the-scenes looks at the crafting process, stories of the families supported, and customer testimonials.
- Visual Appeal: Created high-quality images and videos showing the beauty and uniqueness of the pottery pieces to attract and engage followers.
- Brand Storytelling: Highlighted EarthwareStudios’ mission and the impact of supporting artistic families to build a connection with socially conscious consumers.
- Community Building: Engaged with followers by responding to comments, and sharing user-generated content (UGC).
- Analytics and Adjustments: Monitored social media performance using analytics tools to track engagement and make data-driven adjustments to improve results.
Results
Social media engagement increased by 45%, with more likes, comments, and shares, fostering a stronger community. The brand’s followers grew by 60%, bringing in a larger, more relevant audience.
