Whether you need a new business website or your current website needs an update, and you don’t know where to start, Digillex is here to help you. We understand your unique business needs and offer custom website development services that perfectly fit your business. Here are 5 significant reasons why you need a custom website for your business.
1. A Unique Digital Identity
From a shoe store to home appliances, every business is different. So your website too must have that uniqueness to stand out among competitors. A custom website design helps a business tell the audience what it does differently from others. Custom website development services help businesses create a unique digital identity that matches their ethics and values. (Communere) It is the best way to encapsulate a brand’s essence and authenticity, making an immediate connection with the target audience.
2. Competition
About 73% of small businesses have a website today. What does that mean? It means you are not even in the competition if you’re among the rest of the 27% who still don’t have a website. Approximately 70% of potential customers could be lost to businesses without a website.
Additionally, 50% of the website traffic is directed through Google. So, is your website optimized according to your audience’s search? If not, you’re in big trouble! A custom website design helps you optimize your website and add keywords according to your audience’s interests. That way, when a potential customer searches for something on Google relevant to your brand, your website will appear at the top in SERPs (Search Engine Result Pages).
3. Mobile-First Design
A mobile-friendly website design allows its users to do everything they would do on a desktop screen without affecting the loading time and functionality.
Google prioritizes mobile-first websites! Over 58% of website traffic comes from mobile devices. So, if your website lags on mobile devices or your overall website structure or even font is not ideal for mobile devices, Google will not allow you to rank higher.
A study finds that 80% of top-ranked websites are mobile-friendly.
Updates like mobile optimization improve your website for your users and encourage them to stay on your website to explore more and make a purchase. There are multiple features that the user experience (UX) depends on:
- Readability
- Page Speed
- Navigation
- Mobile-First Design
Digillex offers affordable website design, keeping in mind the unique needs of your customers so that they can have the best experience on your website, even on small screens. Whether you’re looking for a custom website development company for e-commerce website development or to add custom features to an existing website, we’ve got you covered.
Let’s Build a Website That Matches Your Vision
4. Features
You can add as many features as you want to your custom web. Just like your business has a unique feature, like a brand logo or any other design element, your website must have it too, because you want your brand to look unique and better than the competitors. Adding these elements to your website makes your business look more professional and efficient.
5. Flexibility
As time evolves, the requirements of your customers change, and so does your business. A flexible website design allows you to make sudden adjustments when needed. It makes sure that your website is growing with your business. Moreover, a custom website allows traffic to grow without errors like slow speed, increased downtime, etc.
How to Choose the Right Custom Website Development Company
Choosing the right web development company can shape your brand’s online success. From functionality to brand identity, every element plays a role. Here’s how to find one that truly fits your business goals.
1. Define Needs
Start by understanding what your business needs are. List down your goals, features you want, and the purpose of your website, e.g., e-commerce website, informational, blog, etc. This will set the foundation for your website.
2. Shortlist Potential Web Development Agencies
Start checking online for their reviews and recommendations and whether those agencies are easy on your pocket. People who usually ask “How much does website development cost?” must know that custom website development services should be affordable so you could have some money to spend on other resources. Shortlist potential web development agencies based on their portfolio, affordability, reviews, experience, and projects they’ve handled. It is a plus if they have experience in your industry.
3. Ask Questions
Arrange meetings or calls with the shortlisted agencies and ask about their timelines, the technologies they use, and how well they handle challenges. This will give you an understanding of their process and collaboration. Here are 7 questions that you can ask the agency before finalizing:
4. Maintenance and Support
Websites need regular maintenance checks. Ask your shortlisted agency for post-launched support and maintenance. A reliable agency will provide ongoing support to ensure that your site runs smoothly.
5. Additional Services and Packages
Ask if they offer additional services beyond web development, like social media marketing and content creation. Getting a package deal will be beneficial and cost-effective.
6. Communication
Evaluate their communication. Communication is important, whether it’s the initial one or about an ongoing project update. So, check if they can understand and communicate with you well without using too much technical jargon. Choose the web development agency that ticks all these boxes, if not, trust your gut and go with that.
To Sum Up
Choosing a website development agency is an investment you’re going to make. So, take your time analyzing every aspect, go a step further, and compare web development packages of multiple agencies to make an informed decision. If you’re concerned about the website development cost, you must ask about their packages and not just the custom website development services. Be clear with your goals, target audience, and special features you want in your website, and in return, ask your developers to be transparent with you too. It is crucial to check their sample work before starting the project. You can also use recommendations or ask their previous clients about their collaboration. Keep in mind all these key factors to get your desired outcome.
Stay tuned with Digillex for more information, and check our custom website design and development packages.
FAQs
Why is website development important for business?
Website development builds the digital foundation of your brand. A well-developed website ensures smooth navigation, strong performance, and responsiveness across all devices, all of which contribute to customer trust and conversions.
Why is it so important for a business to have their own website?
Without a website, your business simply doesn’t exist online. In today’s digital-first world, customers look for credibility, product/service info, and contact details online. Your website with a domain and hosting gives you control over your brand’s presentation and helps generate consistent leads.
Can AI do custom design and development?
AI can help generate templates or assist in code structuring, but it lacks the human touch needed for personalization, brand consistency, and user intent. Custom design and development by real experts ensure your website aligns with your business goals and audience behavior.
How to boost your sales with custom web development services?
Custom web development allows you to create unique user journeys, integrate conversion-focused features, and optimize every touchpoint. The result? Better SEO, higher engagement, and ultimately, more sales.
Why your small business needs a website?
Over 70% of people research a business online before making a decision. A professional website makes your business look credible, allows you to compete with larger companies, and opens up new opportunities for growth through organic and paid digital channels.
By Digillex
