WordPress is not just any ordinary website builder, but a powerhouse for online presence. WordPress is the reason behind 40% of the websites on the internet today! Anything you can think of is possible with a WordPress website builder, whether it’s a small, cozy website or a huge E-commerce store.
The amazing thing about WordPress is that you don’t have to be a pro coder to create stunning websites. You can use the prebuilt WordPress templates or create a website from scratch by playing with different sections and features WordPress offers. Think of it as a Lego set; you have all the pieces (plugins, themes, and other options) that let you create something exceptional every time.
ClickFunnels on the other hand, is a more specialized tool for selling your stuff online. It is your best friend when trying to convert your visitors into happy customers. Ever heard of a sales funnel? That’s the specialty of ClickFunnels. It’s not just about having a website but leading the audience from curiosity to the final purchase.

Both WordPress and ClickFunnels are digital champs. Where WordPress helps create websites, blogs, and online platforms, ClickFunnels is a master of turning curious visitors into paying visitors.
Here’s the basic comparison between WordPress and ClickFunnels that will help you understand better:

ClickFunnels Pricing
Monthly Plans
Startup Plan – $97/month
- 3 Brand Workspaces
- 3 Team Members
- Unlimited Funnels, Courses, Members, Contacts, Pages, Domains
Pro Plan – $297/month
- 10 Brand Workspaces
- 10 Team Members
- Everything Unlimited (Funnels, Courses, Members, Contacts, Pages, Domains)
Annual Discount Plans
- Startup Plan – $81/month (billed annually, saves $194/year)
- Pro Plan – $248/month (billed annually, saves $594/year)
WordPress Pricing
| Plan | Monthly Price | Features |
|---|---|---|
| Personal | $9/mo | 6 GB storage, free domain for 1 year, ad-free, basic support |
| Premium | $18/mo | 13 GB storage, premium themes, upload videos, Google Analytics, fast support |
| Business | $40/mo | 50 GB storage, install plugins, SFTP/SSH, priority 24/7 support |
| Commerce | $70/mo | All Business features + WooCommerce tools for online stores |
| Enterprise | Starts at $25,000/year | Custom solutions for high-traffic enterprise sites |
- Hosting: Prices vary based on the hosting provider and the plan, ranging from $3 to $30+ per month for shared hosting.
- Domain Name: Around $10 to $15 per year for a domain name.
- Themes and Plugins: WordPress offers many free themes and premium themes, ranging from a few dollars to even costlier ones, depending on what you like. The same goes with the Plugins.
Considerations
ClickFunnels pricing is structured around its all-in-one funnel-building platform, including hosting and features for marketing and sales optimization. WordPress offers flexibility with costs; while the software itself is free, expenses arise from hosting, domain, and any premium themes/plugins used, allowing users to customize costs based on their needs and budget.
WordPress eCommerce Experience
WordPress with various integrations like WooCommerce makes it completely hassle-free to build online stores. When you install WooCommerce to your eCommerce website, new menu items appear when you can easily list your products and corresponding details. You can add categories just like new posts and pages. Additionally, WooCommerce, by default, supports multiple gateways such as Stripe, EFT, PayPal, etc.
Get a Stunning Website!
ClickFunnels eCommerce Experience
ClickFunnels also comes with eCommerce functionality but the customization options are limited as compared to WordPress. One amazing thing about ClickFunnels is the convenience it offers as this platform is designed to optimize your store for conversions.
Which One Is Best?
If you need a website where you can write a lot of blogs or want to create an eCommerce store where you will list many products, choose WordPress!
ClickFunnels is amazing if you have an ebook, want to sell courses or have a few products to promote, and want to automate the whole process for the buyer.
Our Recommendation
For me, ClickFunnels is still on the expensive side, even with all the essentials like plugins, domain and hosting included in a package. WordPress on the other hand, if you use free themes (which can be easily customized) and plugins or buy these items with a one-time payment, is easy on the pocket.
One important thing to consider here is that if ClickFunnels is expensive, its main focus is to create a sales funnel and automate the process. So, it’s now up to you, if you want to go a step further and are willing to spend more for the sales funnel features, go for ClickFunnels.
👉🏻 You can still make ClickFunnels-like landing pages in your WordPress theme. It will require more knowledge, time, and customization.
FAQs
Which one is worth it?
ClickFunnels is worth it if you prioritize a quick and easy way to build sales funnels, and WordPress is worth it if you need extensive customization, better long-term cost control, and flexibility for more than just sales funnels.
What is the difference between ClickFunnels and WordPress?
ClickFunnels is built specifically for creating sales funnels that guide visitors toward a purchase. It focuses on marketing, automation, and conversions. WordPress, on the other hand, is a powerful open-source platform that gives you full control to build websites, blogs, and even complex e-commerce stores. While WordPress is more flexible, ClickFunnels is more specialized for sales.
Can ClickFunnels replace a website?
Yes, technically, ClickFunnels can replace a website if your main goal is selling a few products or services through a sales funnel. It includes landing pages, checkout functionality, and automation tools.
Is ClickFunnels worth It in the long run?
ClickFunnels is worth it if you’re focused on generating leads and sales through a well-structured funnel and want to automate the customer journey. But if you’re just starting out or need flexibility in design and functionality, it might feel expensive over time compared to WordPress, which allows more control over costs.
What WordPress page builders are like ClickFunnels?
Several WordPress page builders can help you create ClickFunnels-style landing pages. Tools like Elementor, Brizy, Divi, and SeedProd allow drag-and-drop functionality with prebuilt funnel-style templates. While they may not offer built-in funnel automation, you can integrate marketing tools to achieve similar results.
What works better for your business?
It depends on your business goals. If you need a content-rich website, a blog, or a customizable eCommerce store, WordPress is the way to go. If your focus is selling a product or service through a streamlined sales funnel with built-in automation, ClickFunnels may be a better fit. Your budget, technical skills, and marketing needs should guide the final choice.





