The legal battle between Automattic, the parent company of WordPress.org, and WP Engine, one of the largest managed WordPress hosting companies, has all the attention of the internet.
What initially seemed like a legal battle over trademarks has quickly spiraled into something much larger, affecting thousands of websites, businesses, and users worldwide.
But as the drama continues, one question is on everyone’s mind is, whether this battle a publicity stunt, or is there something bigger going on behind the scenes?
Some of The Crucial Facts Mullenweg Discussed During The Interview
1. WP Engine’s Trademark Violations
One of the central issues in the conflict is WP Engine’s use of the “WP” abbreviation and the WordPress trademark.
Mullenweg clarified that WP Engine’s branding and business practices have confused many consumers into thinking they are officially affiliated with WordPress. For instance, WP Engine previously had a plan named “Core WordPress,” which Mullenweg explained misled users into believing it was an official WordPress offering.
According to Mullenweg, this is a clear violation of the WordPress trademark, which led Automattic to take legal action. He stressed that Automattic, as the commercial holder of the WordPress trademark, has the right to enforce its usage and take action when companies misuse it.
point in the dispute.
2. WP Engine’s Lack of Contribution to WordPress
Another point Mullenweg raised was that despite WP Engine building a billion-dollar business on top of the WordPress platform, they have contributed very little back to the WordPress community.
He mentioned that WP Engine had the option to either pay a trademark license fee or contribute to WordPress development by allocating engineering hours.
The offer would have allowed WP Engine to give back in a way that supported the open-source platform that helped them grow.
However, according to Mullenweg, WP Engine chose to do neither.
This refusal to contribute, despite benefiting from WordPress’s open-source ecosystem, has been a sore point in the dispute.
3. Long-Standing Negotiations
Mullenweg also revealed that Automattic has been in talks with WP Engine for years, trying to resolve these issues amicably.
The fight did not just “come out of nowhere.”
The discussions have been ongoing since at least 2018, when Silver Lake, a private equity firm, took control of WP Engine. Mullenweg stated that WP Engine repeatedly delayed resolving the trademark and contribution matters and that the company had ample opportunity to reach an agreement before the situation escalated to this level.
He also pointed out that most other WordPress hosts have trademark agreements in place and contribute significantly more to the community, despite making less revenue than WP Engine.
4. Long-Standing Negotiations
Throughout the interview, Mullenweg reiterated his strong commitment to the open-source nature of WordPress. He explained that Automattic and WordPress.org provide a wide range of free services and infrastructure to the WordPress community, including plugin and theme directories, updates, and security patches. These services are costly, but they benefit the entire ecosystem, including companies like WP Engine.
Mullenweg emphasized that other hosting providers, such as Bluehost and SiteGround, contribute back to the platform, while WP Engine has not.
Automattic’s stance is that companies making significant revenue from WordPress should, in turn, contribute to the platform’s development and sustainability.
Collateral Damage
It’s not just WP Engine and its customers feeling the impact of this drama. Other hosting companies and WordPress-related businesses are also caught in the crossfire.
- Hosting Providers: Hosting companies that offer managed WordPress services are watching this feud closely, wondering if they could be next on Automattic’s hit list. Many providers have built their businesses around offering a seamless WordPress experience, and the idea that Automattic could pull the plug on their access to WordPress.org resources has caused widespread concern. If Automattic starts to crack down on trademark usage or access to open-source tools, it could disrupt the entire ecosystem.
- Plugin and Theme Developers: Developers who create plugins and themes for WordPress are indirectly affected by this conflict. WP Engine hosts thousands of websites that use these plugins and themes, and if the situation worsens, those sites might not be able to update their software or might face compatibility issues. This creates more work for developers, who have to deal with angry customers and find alternative ways to support their products.
- The WordPress Community: WordPress has always prided itself on being an open-source platform, free from corporate control. But as this feud shows, even open-source projects can be subject to corporate conflicts. The WordPress community, which relies on collaboration and trust, is starting to fracture. Developers and users are questioning how much power Automattic has over the platform and whether they should continue investing in WordPress or look elsewhere for more transparent alternatives.
What’s Next?
Whether or not this is a publicity stunt, the fallout from the Automattic and WP Engine battle is real. Users are suffering, other companies are at risk, and the future of WordPress as an open-source project is being called into question.
If Automattic and WP Engine don’t find a resolution soon, they could end up causing long-term damage to the very ecosystem they helped build.
For now, the best advice for WordPress users is to stay informed, keep backups of their sites, and explore other hosting options if the conflict continues.