4 Reasons Why Your Business Needs Custom Website Development Services

Whether you need a new business website or your current website needs an update and you don’t know where to start, Digillex is here to help you. We understand your unique business needs and offer custom website development services that perfectly fit your business. Here are 5 significant reasons why you need a custom website for your business. 

Why A Custom Website?

1- A Unique Digital Identity 

From a shoe store to home appliances, every business is different. So your website too, must have that uniqueness to stand out among competitors. A custom website design helps a business tell the audience what it does differently from others. Custom website development services help businesses create a unique digital identity that matches their ethics and values. It is the best way to encapsulate a brand’s essence and authenticity, making an immediate connection with the target audience. 

2- Competition

About 73% of small businesses have a website today. What does that mean? It means you are not even in the competition if you’re among the rest of the 27% who still don’t have a website. 

Approximately 70% of potential customers could be lost to businesses without a website.

Additionally, 50% of the website traffic is directed through Google. So, is your website optimized according to your audience’s search? If not, you’re in big trouble! A custom website design helps you optimize your website and add keywords according to your audience’s interests. That way, when a potential customer searches for something on Google relevant to your brand, your website will appear on the top in SERPs (Search Engine Result Pages).

3- Mobile-First Design 

A mobile-friendly website design allows its users to do everything they would do on a desktop screen without affecting the loading time and functionality. 

Google prioritizes mobile-first websites! Over 58% of website traffic comes from mobile devices. So, if your website lags on mobile devices or your overall website structure or even font is not ideal for mobile devices, Google will not allow you to rank higher. 

Stats say that 80% of top-ranked websites are mobile-friendly. Updates like mobile optimization improve your website for your users and encourage them to stay on your website to explore more and make a purchase. There are multiple features that the user experience depends on: 

1. Readability
2. Page Speed 
3. Navigation 
4. Mobile-First Design 

Digillex offers affordable website design packages keeping in mind the unique needs of your customers so that they can have the best experience on your website even on small screens. Whether you’re looking for a custom website development company for e-commerce website development or to add custom features to an existing website, we’ve got you covered.

4- Features 

You can add as many features as you want to your custom web. Just like your business has a unique feature like a brand logo or any other design element, your website must have it too because you want your brand to look unique and better than the competitors. Adding these elements to your website makes your business look more professional and efficient. 

5- Flexibility 

As time evolves, the requirements of your customers change and so do your business. A flexible website design allows you to make sudden adjustments when needed. It makes sure that your website is growing with your business. Moreover, a custom website allows traffic to grow without errors like slow speed, increased downtime, etc.

How To Choose The Right Custom Website Development Company 

1- Define Needs 

Start by understanding what your business needs are. List down your goals, features you want and the purpose of your website e.g. e-commerce website, informational, blog, etc. This will set the foundation for your website. 

2- Shortlist Potential Web Development Agencies 

Start checking online for their reviews and recommendations and whether those agencies are easy on your pocket. People who usually ask “How much does website development cost?” must know that custom website development services should be affordable so you could have some money to spend on other resources. Shortlist potential web development agencies based on their portfolio, affordability, reviews, experience, and projects they’ve handled. It is a plus if they have experience in your industry.

3- Ask Questions 

Arrange meetings or calls with the shortlisted agencies and ask about their timelines, the technologies they use, and how well they handle challenges. This will give you an understanding of their process and collaboration. Here are 7 questions that you can ask the agency before finalizing:

4- Maintenance and Support 

Websites need regular maintenance checks. Ask your shortlisted agency for post-launched support and maintenance. A reliable agency will provide ongoing support to ensure that your site runs smoothly.

5- Additional Services and Packages 

Ask if they offer additional services beyond web development like SEO and content creation. Getting a package deal will be beneficial and cost-effective. 

6- Communication 

Evaluate their communication. Communication is important whether it’s the initial one or about an ongoing project update. So, check if they can understand and communicate with you well without using too much technical jargon.

Choose the web development agency that ticks all these boxes, if not, trust your gut and go with that.

To Sum Up 

Choosing a website development agency is an investment you’re going to make. So, take your time analyzing every aspect, go a step further, and compare web development packages of multiple agencies to make an informed decision. If you’re concerned about the website development cost, you must ask about their packages and not just the custom website development services.

Be clear with your goals, target audience, and special features you want in your website, and in return, ask your developers to be transparent with you too. It is crucial to check their sample work before starting the project. You can also use recommendations or ask their previous clients about their collaboration. 

Keep in mind all these key factors to get your desired outcome. Stay tuned with Digillex for more information and check our custom website design and development packages.