Is Affiliate Marketing Worth It in 2023? BRUTAL FACTS

by | Nov 26, 2023

You are not the only one asking Google “Is Affiliate Marketing Worth It?”. Everyone who’s fascinated by this sugar-coated term will do the same before putting all the effort into it.

Have you ever dreamt about making money even when you are asleep? Well, affiliate marketing claims to turn your dream into reality! 

The history of affiliate marketing started in 1994 when a website named “PC Flowers & Gifts” announced a program that offered commissions to other websites linked to its products. The program was managed by Prodigy Network, marking one of the earliest instances of affiliate marketing in the online space.

In this article, we are about to see if affiliate marketing can really work for people who are interested in passive income, the benefits and challenges that come with affiliate marketing, and if affiliate marketing is even worth it if you put your whole self into it. But before that, here’s an introduction to affiliate marketing for people who are new to the concept.

What Is Affiliate Marketing?

Affiliate marketing is commission-based marketing where you promote someone else’s product or service in exchange for commission. Firstly, a merchant creates an affiliate program and sets up the commission structure, just take a look at the most popular Amazon Associates Commission Structure below:

Amazon’s Affiliate Commission Structure Table
Source: Amazon Associates

Then they provide unique affiliate links or codes to the affiliates to use in their promotional efforts. These links and codes track the referrals and gather data like leads and sales.

Affiliates join these programs based on their interests, niche, or their audience’s interests. They use various marketing tactics like influencer marketing, PPC, email marketing, SEO (Search Engine Optimization), SMM (Social Media Marketing), or YouTube to promote the merchant’s product/service.

When a consumer clicks on their link and purchases something, the tracking system identifies the referral and credits that referral with the commission.

how affiliate marketing works infographic, is affiliate worth it in 2023

Is Affiliate Marketing Worth It in 2023? | Being Brutally Honest

The term “Affiliate Marketing” is overly used on the internet due to its immense popularity in recent years. That’s more the reason why you probably be thinking if it is worth trying affiliate marketing in 2023, considering the competition and a thousand more things. 

The answer is “Yes”. 

The affiliate marketing industry in fact is expected to grow more than 8% from 2023 to 2030


The competition is no doubt very high when it comes to selecting a niche for affiliate marketing. It is also true that you just can’t go with your gut and start with anything because many interesting niches are now extremely competitive due to affiliates already working on them. That’s why, you have to do proper research before starting as a new affiliate! 

Starting affiliate marketing would definitely be easier 5 to 7 years ago. But it’s not like you’ve missed the boat or something. As I said, you just need to put your commitment, focus, and time into affiliate marketing, mainly in the research for “niche selection”. Doesn’t matter if it takes a whole month, doesn’t matter if you’re only giving 2 to 3 hours to your new interest, but you have to be persistent, focused, and putting effort daily without giving up.

To sum up 

If you find a niche in which competition is low and people are highly interested, your affiliate blog will rank way sooner than with a high competition niche. You can compare the stats of multiple niches using tools like Semrush, Ahrefs, etc.

is affiliate marketing worth it

Advantages of Affiliate Marketing

1- You Are Your Boss

Affiliate marketing offers flexibility and convenience. As an affiliate marketer, you can work from anywhere and can select the working hours. In short, you are your boss.

2- Low Startup Costs

Unlike traditional businesses, you don’t need huge capital to start affiliate marketing. You can start it with the minimum investment. You don’t need to worry about the manufacturing of products or renting an office, all you need is a website or a platform to promote the product/service.

3- Passive Income Potential

One of the biggest advantages of affiliate marketing is that you can potentially earn while you sleep. Once you put your efforts into building trust and set up your affiliate links, you earn even when you’re on vacation with your family.

4- Wider Options

There are a huge number of niches that you can choose from based on your interests. For example, beauty, technology, home & office, fashion, etc. Additionally, you can select from various affiliate programs that you truly trust. This makes you enjoy affiliate marketing even more.

5- No Customer Support or Inventory Management

As an affiliate marketer, your sole purpose is to drive traffic to your affiliate links. There is no customer support or inventory management integrated with the concept to worry about.

Challenges of Affiliate Marketing 

While there are many benefits of affiliate marketing, challenges come with it too. It is crucial to see every side of the picture especially if you’re trying it for the first time. 

1- Competition

The affiliate marketing industry is highly competitive. There are so many affiliates working on similar products already. In order for you to stand out from the crowd, you have to be creative with your idea. Try working on products or strategies that your competitors are not considering. This unique marketing approach will set you apart from everyone. 

2- Building Audience 

Building an audience requires time and effort. There is no overnight success in affiliate marketing. Analyze the trends carefully see what people want and create content based on that. This requires a lot of dedication. 

“Consider the audience-first approach to affiliate marketing. Start a community, provide value, introduce your list and start affiliate offers that will solve your following’s problems.” 

The PennyMatters

3- Dependency on Affiliate Programs 

As an affiliate marketer, you depend on the program. If it shuts down a product or changes its affiliate structure, your income will be affected by it. That’s why it is smart if you work with multiple affiliate programs at a time. 

4- Consistent Learning 

The digital world is ever-evolving. To keep up with the trends, you must learn new strategies consistently. This requires a growth mindset.

Conclusion: Is Affiliate Marketing Worth It? 

So, after considering all the facts and figures about affiliate marketing, is it worth it? The answer lies in the efforts and dedication you’re willing to put into it. Affiliate marketing can be a highly paid stream, but you need to have patience and be persistent with it.

Affiliate marketing seems to be a golden opportunity for people who want a source of passive income. So, if you are passionate about it, start now, and let’s see where it takes you.

Hope you liked today’s article, stay tuned with Digillex for more amazing facts about the digital world.

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