Complete Branding Project for Allsmosis

Highlights: Simple and clear logo, different versions of the logo are made to work well on multiple mediums, Playfair Display as the primary typeface and fresh and vibrant color palette.

Project Brief

Allsmosis provides cost-effective water purification solutions for remote and underserved communities in Canada. Their goal is to make clean water accessible to all.
Our job was to build a strong and modern brand identity that shows Allsmosis’s innovative methods and dedication to top-quality water purification technology.

Challenges

The current brand didn’t have a consistent look so it was hard for the customers to recognize and trust it.

Moreover, the old logo and typography didn’t show the modern,
advanced nature of Allsmosis’s technology and services.

With many companies already offering similar water purification solutions, Allsmosis needed to stand out in the market.

The brand needed to connect better with both businesses and individual customers with clarity and be attractive to diverse audiences.

Solution

Here’s how we tackled all the issues.

Contemporary Logo: We made a simple and clear logo that shows the purity and precision of Allsmosis’s water purification systems. The use of clean lines and a contemporary font represent trust and reliability.
Consistency: Many different versions of the logo are made to work well on multiple mediums and applications to make sure the brand looks consistent.
Typography: We picked Playfair Display as the primary typeface because it looks modern and classy. It’s easy to read and gives a professional look. Montserrat is used as a secondary typeface. It works well with the primary one, having a clean and geometric form. Together, they make the brand feel modern and friendly.
Color Palette: We created a fresh and vibrant color palette to match the purity and natural aspects of water. The chosen colors were aimed to make the audience think of cleanliness, innovation, and sustainability.

Results

By tackling the initial problems with a smart and well-done rebranding, we got Allsmosis its refreshed brand image. Now, it shows the company’s values and technological skills more accurately