Modern Logo Design for Rems Fahrdienst

Highlights: pictorial mark that offers professionalism and instant recognition, red and black are for simplicity and clarity and sans-serif typeface for readability.

Project Brief

Rems Fahrdienst is a German Taxi company. They provide multi-purpose transportation services, having medical transport as their main service.
They asked us to build a brand that shows their commitment to safety, punctuality, and reliability to make them stand out in the transportation service for people with disabilities or mobility challenges.

Challenges

The need to create a unique brand identity that shows the diverse services Rems Fahrdienst offers, from medical transportation to airport transfers with a focus on serving people with disabilities or mobility restrictions.

We needed to set Rems Fahrdienst apart from other local transportation providers and make sure that Rems clearly communicates its core values of safety, punctuality, and reliability.

Solution

Logo: The logo combines circular pictorial mark and the company’s name is prominently displayed. This logo offers several benefits like professionalism, reliability, and instant recognition, positioning Rems Fahrdienst as a reliable and professional transportation service provider.
Colors: The colors red and black are for simplicity and clarity. Also, consistently using these colors across all branding materials will help maintain a trustworthy image.
Pictorial Mark: The pictorial mark is a steering wheel and a location icon representing the brand’s transportation service.
Typography: Sans-serif typeface is chosen for its readability and modern look, helping the brand keep its professional image.

Results

The rebranding efforts (new logo and consistent branding elements) significantly improved brand recognition in the district and surrounding areas. It strengthened their core values and showed loyalty and reliability.