What Are The 4 Major Types of Digital Marketing?

by | Dec 16, 2023

This world is like a massive digital playground where billions of people gather every single day, sharing stuff and watching things. That’s where digital marketing steps in – it’s like when companies try to catch your eye and get you interested in what they’re offering or talking about.

Did you know that around 4.5 billion people use the internet regularly? That’s a crazy number! And get this, on average, people spend about 7 hours a day online, checking out all sorts of stuff. So, digital marketing is how companies try to be noticed in this huge online crowd.

You know those ads that seem to know exactly what you like? Well, companies look at what you do online to show you things they think you might be interested in. They do this because they know that when things feel personal, you pay more attention. It’s like when your friend recommends something they know you’ll love.

But it’s not just about ads. It’s also about telling cool stories and making you feel something. You know those videos that make you laugh or that touch your heart? That’s what companies want to do – they want you to feel something real about what they’re all about.

Behind all the numbers and high-tech stuff, digital marketing is really about people. It’s about understanding what you like and what matters to you. Brands want to be like your buddy in this digital world, not just some company trying to sell stuff. So, let’s take a closer look at how all this works and what the 4 major types of digital marketing are!

1- Search Engine Optimization (SEO)

Ever wonder how some websites always pop up first when you search for something online? That’s the magic of SEO – Search Engine Optimization.

About 75% of people never scroll past the first page of search results. Most people stick to what they see first. That’s where SEO comes in like a superhero, helping websites get noticed and climb up those search result rankings.

So, what are the benefits of SEO?

Imagine having a super cool business, but it’s hidden in someplace where no one goes. This exactly sounds like a website without SEO. SEO helps your website show up when people search for things related to what you offer. 

When your website shows up higher in search results, more people visit. About 33% of clicks go to the very first result, so being higher in the SERPs means you’re a traffic magnet!

When your website shows up higher, people trust it more. About 75% of users believe that companies that appear at the top of search results are more trustworthy

SEO might sound a bit technical, but it’s like making sure your shop is in the busiest part of town where everyone can find it. 

SEO stats, 4 major types of digital marketing

2- Content Marketing 

You might not know the term, but you experience it every day. It’s all about those fun videos, helpful articles, or social media posts that make you go, “Hey, that’s interesting!”

Now, here’s a wild fact: Did you know that about 90% of people find custom content useful? Yep, that’s right! People love it when brands give them something valuable, like tips, stories, or entertaining stuff, instead of just trying to sell things all the time. It’s like when your favorite blog teaches you a new recipe or a YouTube video shows you how to fix something – it’s helpful and makes you want to stick around.

So, here’s why content marketing rocks:

Approximately 70% of people say content marketing makes them feel closer to a brand. It’s like the brand becomes a buddy, not just a seller. 

Small businesses that use blogs get about 126% more leads than those that don’t. That’s a game-changer! When they share useful stuff, people start to notice and trust them more. It’s like saying, “We’re not just here to sell; we’re here to help and connect.”

Content marketing is like having a friendly chat instead of someone yelling, “Buy this now!” Brands get to connect with you in a more relaxed way. For example saying, “Hey, we get you. Let’s hang out and talk about things you like.”

So, content marketing isn’t just about selling things; it’s about building real connections and making your online experience way more interesting!

3- Social Media Mareting (SMM)

Social media marketing means showing off your brand using platforms like Facebook, Twitter, and Instagram. It’s about getting noticed and making connections online. Businesses use social media to let people know what they’re offering. 

Social Media Marketing offers several benefits to businesses: 

Brands can directly connect with their audience, starting conversations, replying to their comments and sharing relevant content. This engagement can build a loyal and supportive community around the brand.

Social media platforms provide tools to target specific demographics based on interests, behaviors, and demographics. 

Unlike traditional advertising methods, social media marketing can be more cost-effective. It allows businesses to reach a larger audience with a smaller budget, especially when considering paid advertising options on these platforms.

4- Email Marketing 

Sending emails to customers’ inboxes is a way for businesses to share news, promotions, and helpful info directly with people who are interested in what they offer. Businesses can personalize these emails based on what customers like or what they’ve shown interest in before. It’s like sending a message that feels just right for each person.

Over 90% of the people surveyed believe that email marketing plays a vital role in their company’s overall success.

Here are some cool benefits of Email Marketing for you: 

Businesses can track open, click-through rates, and conversion rates.

Regular emails keep a brand in the minds of customers. Even if recipients don’t make immediate purchases, they are more likely to remember and consider the brand when they need related products or services.

Compared to traditional marketing, email marketing is more cost-effective. It allows businesses to reach a large audience with minimal expenses, especially considering the potential return on investment.


So, digital marketing in a nutshell is about using different tools to connect with people online. SEO helps websites get noticed, content marketing shares amazing stuff, social media is where brands can interact with you, and email feels like a personal message. These methods help businesses make friends with their audience and share helpful things. Understanding and using these digital tools can help brands grow and make meaningful connections in this vast online world. 

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