Website Redesigning for The Longest Open House Fundraiser

Founded by Kyle Olson, the Longest Open House turns traditional open houses into record-breaking annual fundraisers for Alzheimer's research. They wanted to redesign their website to ensure a minimal, modern design that presents large amounts of information in a compact and accessible way.

Project Goals

Simplify the website’s design by reducing the clutter of many colors.
Define proper sections to organize content effectively.
Present extensive information in a compact and readable form.
Ensure easy navigation for all users.
Create a dynamic layout that adapts to various devices.
Maintain consistency across the website.
Achieve a modern and appealing design.

Here’s what we did to achieve the desired results

Color Palette Definition: We chose main colors that match the Alzheimer’s Association, creating a calm and unified look.
Minimal Design: Adopted a minimalistic design approach to eliminate clutter and improve focus on key content areas.
Section Definition: Clearly defined sections to organize content, making it easy for users to find information quickly.
Compact Information Display: Catered to large information by using collapsible sections, concise text, and visual aids to keep the design clean and user-friendly.
Dynamic Layout: Designed a responsive layout that adjusts seamlessly across different devices, ensuring a consistent user experience.
Consistency: Maintained design consistency with fonts, colors, and elements throughout the website to create a cohesive look and feel.
Modern Design: Integrated modern design elements to enhance the visual appeal and user experience.

Final Result

With a focus on minimalism, clear section definition, and cohesive design, we successfully transformed the Longest Open House website. The redesigned site now offers easy navigation, a dynamic layout, and a modern, consistent look that effectively supports their mission.